Social Media Marketing Lead (m/w/d)

Picture this: you'll be orchestrating dynamic campaigns that seamlessly blend esports excitement with cutting-edge creativity. You'll collaborate with a team of brilliant minds who live and breathe gaming, brainstorming in an environment where big ideas aren't just encouraged – they're expected. Your days will be fueled by innovation and strategy, your nights brimming with the satisfaction of having reshaped how esports interacts with the world. Team Liquid, a global esports powerhouse, is on the hunt for a lead for its Social Media team to pioneer a new era of engagement, excitement, and community interaction. If you're fueled by audacious ideas, have an insatiable appetite for pushing boundaries, and know what it takes to keep organized in the fast lane, then this is your moment to shine.

Strategic Leadership:

• Develop and implement a comprehensive social media strategy aligned with Team Liquid's overall brand and business objectives.
• Define key performance indicators (KPIs) for social media campaigns and track their effectiveness to drive continuous improvement.
• Stay informed about industry trends, emerging platforms, and technologies to ensure Team Liquid remains at the forefront of social media innovation.

Content Creation and Management:

• Oversee the creation of engaging and high-quality content for various social media platforms, including but not limited to Twitter, Instagram, Facebook, TikTok, YouTube, and Twitch.
• Collaborate with the content team, graphic designers, and video producers to develop captivating visuals, videos, and other multimedia assets.
• Ensure consistent brand messaging, tone, and voice across all social media channels.

Audience Engagement and Community Building:

• Foster a sense of community among Team Liquid fans and followers by actively engaging with them through comments, replies, and interactions.
• Develop and implement strategies to grow and maintain our social media audience, including targeting new demographics and expanding our global reach.
• Monitor social media conversations and trends to identify opportunities for proactive engagement and real-time responses.

Influencer and Partnership Collaboration:

• Identify and collaborate with key influencers, esports players, content creators, and partners to amplify Team Liquid's presence and reach.
• Build and maintain strong relationships with influencers and partners to ensure successful collaborations that align with Team Liquid's values and goals.

Performance Analysis and Reporting:

• Regularly analyze social media performance data to assess the effectiveness of campaigns and strategies.
• Generate comprehensive reports on key metrics, providing insights and recommendations for optimizing future social media initiatives.

Team Leadership and Management:

• Lead a team of social media managers and coordinators, providing guidance, mentorship, and professional development opportunities.
• Foster a collaborative and innovative work environment that encourages creativity and continuous improvement.

• Excellent written and verbal communication skills with a keen eye for detail.
• Proficiency in social media analytics and reporting tools.
• Proven track record of experience (5+ years) in social media management, in gaming, or entertainment industries.
• Demonstrated success in developing and executing social media strategies that drive fan engagement, fan growth, and brand awareness.
• Strong understanding of esports culture, gaming trends, and the online community landscape.
• Creative thinker with the ability to generate innovative content ideas.
• Experience in managing and leading a team of social media professionals.
• Familiarity with popular esports titles, players, and industry events.